Our principal partnered with a professional services firm that aimed to establish a new practice area to attract a new customer segment, increase revenue, and become an industry leader. To assess the optimal path, she conducted a thorough market opportunity evaluation, analyzing competitive landscapes, unmet customer needs, and emerging market trends. Her strategic recommendation was to integrate certain key principles—focused on a more client-centric approach—across all of the firm's consulting engagements rather than creating a separate, specialized practice.

The firm embraced this integrated approach, and our founder played a pivotal role in developing the comprehensive business strategy, securing crucial leadership buy-in from the board of directors, and obtaining the necessary capital investment to embed these principles as a core part of their client service model. This strategic direction would position the firm to significantly expand its market reach and pursue substantial revenue growth by offering enhanced value to both existing and new customer segments.